Tourism Project in Bahia State to Create 1,600 Jobs in Brazil


Bahia to develop nautical and cultural heritage tourism to boost employment 

2 March 2013 – The Inter-American Development Bank (IDB) has announced on 21 December 2012 that it has approved a $50.8 million loan to further develop the tourism industry and boost employment in Bahia state, in northeastern Brazil.

bajiaThe project, structured as a multiple works loan under the country’s PRODETUR Program, will invest in a tourism product and marketing strategy, focusing particularly on the state’s nautical and cultural heritage assets, institution-strengthening, improvement of basic services, and socio-environmental management at tourism destinations.

Tourism employs over 150,000 people in the state and accounts for 7.5 percent of Bahia’s gross domestic product, three times the national average. Despite significant tourism growth in recent years, Bahia has struggled to generate enough jobs in the sector to help reduce poverty. In 2010, the state registered more than twice the national average of extreme poverty (14.1 percent compared to 6.3 percent).

The project is expected to create more than 1,600 direct jobs as well as support the construction of a network of boating facilities and cultural and nautical tourism providers. The program will also provide support for entrepreneurship in the tourism sector and provide vocational training for as many as 200 people in nautical and cultural tourism.

For more about this project, visit http://www.iadb.org/en/projects/project-description-title,1303.html?id=BR-L1300

For more about IDB projects in Brazil, go to http://www.iadb.org/en/countries/brazil/brazil-and-the-idb,1002.html.

Established in 1959, the Inter-American Development Bank (IDB) is a source of multilateral financing for sustainable economic, social and institutional development programs and projects throughout Latin America and the Caribbean.  More information about the IDB is at www.iadb.org.  For more about IDB projects, visit http://www.iadb.org/en/projects/projects,1229.html.

Source: Inter-American Development Bank