Supercommunicator by Frank J. Pietrucha published by AMACOM


9 May 2014 – New York, USA – AMACOM in the United States has published a new book by Frank J. PietruchaSupercommunicator: Explaining the Complicated in a Digital Age.  With communication being such an important aspect of professional project management, this book might be of interest to PM World Journal readers.

140509-pmwj23-pietrucha-IMAGEAccording to AMACOM:  In our increasingly complicated and data-driven world, many new developments are so complex that only experts comprehend their nuances. But what they don’t grasp is how to tell the world about them. Communicating technical content to nontechnical listeners has fast become a critical 21st-century skill. Explaining what you do and why it’s important drives funding, policy decisions, media exposure, public awareness, and customer adoption.

This book will help anyone to deliver clear, persuasive messages that win hearts, minds, and budgets. Supercommunicator explains how to:

● Distill details and data into big ideas

● Deliver meaning to audiences

● Use storytelling to captivate and educate

● Humanize content to make complicated ideas more tangible

● Layer harder ideas on top of easier ideas

● Strip away complex language, jargon, and acronyms

● Use analogies to explain unfamiliar areas

● Master new digital modes of expression

Enhanced with a wealth of examples–from how the National Academy of Sciences used audience research to improve the way evolution is taught, to how NASA incorporated cutting-edge tools to visualize issues in climatology–this one-of-a-kind book reveals how to make the complex comprehensible, and the dry deeply compelling.

Frank J. Pietrucha, president of Definitive Communications, has over 25 years of experience helping start-ups, established companies, and government agencies make challenging topics clear and meaningful to nonspecialists.  He is based in Washington, DC.

More about this book can be found at http://www.amacombooks.org/book.cfm?isbn=9780814433683

AMACOM is the book publishing division of the American Management Association. AMACOM’s broad range of offerings spans not only the critical business topics and leadership challenges of today and tomorrow, but also the issues that affect our lives, our work, and our world.  AMACOM publishes non-fiction books on business, management, leadership, HR, training, communications, career growth, personal development, marketing, sales, customer service, project management and finance.  AMACOM authors are experts in their fields and world-class educators, successful executives, business owners, trainers, consultants, and journalists.  Visit http://www.amacombooks.org/.

Source: AMACOM