New Book Explores Sponsorship Role as Key to Project Success


29 June 2013 – Tyson’s Corner, Virginia, USA – Management Concepts has announced the publication of a new book, Strategies for Project Sponsorship, by Vicki James, Ron Rosenhead and Peter Taylor.  Project sponsorship has been trending as an important topic in the project management community for the last few years.

strategies-for-project-sponsorshipAccording to the publishers press, the project sponsor is critical to project success, yet it is a role that is often assigned to a member of an organization with little knowledge or training in project management.  This creates challenges, not only for the sponsor but for the project manager.  The organization can suffer too if key members of the project team are not fully utilized.  In this book, the authors address this challenge from all three vantage points – of the project manager, project sponsor and organization.

The book defines the roles and responsibilities of the project sponsor and suggests specific practices to maximize the working relationship between the sponsor and project manager.  The book provides a guide for project sponsorship, providing examples from real-world project sponsors as well as tips, techniques and tools to enhance sponsorship applicability and practicality.

Vicki James has spent more than a decade in the public sector successfully delivering projects to support government operations.  Ron Rosenhead has more than 25 years’ experience as a consultant and trainer.  Peter Taylor is a PMO coach and speaks internationally on project management topics. 

Management Concepts is a US-based publishing, services and training company.  For more than 38 years, the Management Concepts has unleashed the potential and productivity of over one million professionals through innovative and highly-effective approaches to individual and organizational achievement. Every major agency in the US federal government, dozens of US state and local government offices, and hundreds of corporations have benefited from the company’s high impact training courses, custom learning and development programs, professional consulting services, and award-winning publications. To learn more, visit http://www.managementconcepts.com. To see their books catalog, visit www.managementconcepts.com/mcpress.

Strategies for Project Sponsorship; by Vicki James, Ron Rosenhead and Peter Taylor; published by Management Concepts; 2013,203 pages, soft cover, ISBN 978-1-56726-406-7; List price = US$45.00; more at http://store.brightkey.net/mconcepts_ebiz/OnlineStore/ProductDetail.aspx?ProductId=295121

Source: Management Concepts