New Book by John Brinkworth – Bridging the Business-Project Divide: Techniques for Reconciling Business-as-Usual and Project Cultures



New book from Gower offers pragmatic techniques for achieving project success by reconciling Business-as-Usual and Project cultures.

14 August 2014 – London, UK –Gower Publishing has announced the release of Bridging the Business-Project Divide: Techniques for Reconciling Business-as-Usual and Project Cultures, a new book by John Brinkworth. Bridging the Business-Project Divide is a wonderfully pragmatic book which illustrates that one of the most natural ways to connect projects and business-as-usual activities is by identifying the needs of both, where these diverge and, most importantly, how to bring them together. Unfortunately, the natural side-effect of two so different perspectives is misunderstanding, mutual incomprehension, and despite good intentions on both sides, failure to deliver to mutual benefit.

140814-pmwj26-Brinkworth-IMAGEJohn Brinkworth tackles the subject by examining the symptoms – how do we know there is a problem? How is it manifested?; the causes – a deeper analysis going behind the symptoms to consider the root causes; and the solutions – addressing the root causes and how this could lead

John Brinkworth is a management consultant who assists clients to improve their processes for project and programme management. He is also part of the associate faculty at Henley Business School. He is a Member of the Institute of Directors (IoD), a Fellow of the Chartered Management Institute, a Certified Management Consultant (CMC®), a Chartered IT Professional and an Associate of the Chartered Quality Institute.

He has previously published a book on Software Quality Management and articles in Conspectus and Project Manager Today. For the then UK Office of Government Commerce (OGC) he has also served on their review team for their publications relating to programme and project management. His focus is on identifying pragmatic solutions that can increase the chances of project success.

More information & free chapters on the Bridging the Business-Project Divide at: http://www.gowerpublishing.com/isbn/9781409465171#

ePUB and ePDF version information available at the above links.

Founded in 1967 and based in the UK, Gower is an independent publisher, widely recognized as a specialist in project management books and resources. Gower’s publishing programme includes a range of over 1000 titles from classic business and project management books through to the most challenging and cutting edge topics. Gower’s expert authors are continually developing new titles and are drawn from respected academic institutions and industries worldwide. Gower’s project management home page can be found at www.gowerpublishing.com/projectmanagement

Editor’s note: Readers of the PM World Journal receive discounted pricing from Gower. For more, visit https://pmworldjournal.net/?page_id=2212 or contact [email protected].