A World Gone Social

PM WORLD Book Review

pmwj29-dec2014-Mehrooz-BOOKBook Title: A World Gone Social
Author: Ted Coine and Mark Babbitt
Publisher: AMACOM
Format: Hard cover; 238 pages
Publication Date: 2014
ISBN: 978-0-8144-3326-3
List Price:      $24.95
Reviewer: Nazanin Mehrooz, PMP, CSM
Review Date:            November 2014

Introduction to the Book

Social Media has changed the way many people communicate and is also impacting our economy with advertisement and testimonials. Survival of companies in a socially driven economy requires changes in ways some corporations respond to customer or employee concerns. Media visibility via social networks can magnify such issues quickly and impact profits if not quickly and adequately addressed. Visible communication addressing such concerns can improve trust, confidence and improved corporate branding. It can also result in more engaged and powerful networking capabilities to attract resources, build loyal consumer bases and tap into subject matter expertise at lower costs.

Overview of Book’s Structure

The book is broken down into 4 sections:

Section 1 covers changes which are in play by moving away from the old-school leadership approach of message-controlling companies to customers and employees to the new social era where customers or employees are empowered by use of social media to change directions of operations and corporate strategies.

Section 2 covers the need to transition from a large to a smaller, nimble, engaged and self-sustaining team structure to survive the social age. Flat organizations with Ordinary People Extraordinary Network (OPEN) structures are the new trend which results in stronger personal relationships and a catalyst to change business models.

Section 3 covers ways to assess your current organizational culture and social presences as a baseline and how to build socially enabled teams, turning customers into ambassadors and cultivating passionate champions for your brand.

Section 4 covers what may be in store in the future for social businesses and how to measure the return on investment (ROI) for building them. The next steps for social media for general audiences and leaders are shared.

Highlights: What’s New in this Book?

Utilizing social networks to building a more nimble and responsive organization is a rather new concept. It supports the thought process of flat organizations being more agile and adaptive. By utilization of social media, lower level employees can quickly reach out to C-level and above decision makers to share concerns, recommendations and provide subject matter expertise. This can results in an environment supporting leadership without authority and result in higher productivity from engaged and empowered employees.


To read entire Book Review (click here)

About the Reviewer

Nazanin-MehroozNazanin Mehrooz, PMP, CSMflag-usa

North Texas, USA

Nazanin Mehrooz is a certified project manager and scrum master. Nazanin started her career as a software developer and transitioned to leading mid-size teams as a functional manager and (most currently) a senior project manager in Technology Services at BNSF. Her background includes managing a portfolio of 30+ projects with budgets exceeding 15 Million USD. Nazanin is an active volunteer for the PMI Dallas and Fort Worth Chapters in Texas, USA. Email: [email protected]

Editor’s note: This book review was the result of cooperation between the publisher, PM World and the Dallas Chapter of the Project Management Institute (PMI Dallas Chapter – http://www.pmidallas.org/). Authors and publishers provide books to PM World; books are delivered to the PMI Dallas Chapter, where they are offered free to PMI members to review; book reviews are published in the PM World Journal and PM World Library. PMI members can keep the books as well as receive PDUs for PMP recertification when their book reviews are published. PMI Dallas Chapter members are generally mid-career professionals, the audience for most project management books. If you are an author or publisher of a project management-related book, and would like the book reviewed through this program, please contact [email protected].