It is time to open your heart

Do we get patients feedback in R&D?

Do patients participate in designs?


BY Almahdy Eltonsy

Africa Service Manager
Affordable Care, Life Care Solutions and Ultrasound

Cairo, Egypt


A question popped up in my mind:

Do we get patients feedback when it is related to healthcare projects?

Let me start from the beginning ….

Late in April this year I had a discussion with Prof. Wael who told me, Almahdy … Opening your heart is the only way out …

22 years working in healthcare projects and industry, providing solutions, consultation, working closely with doctors, attending examinations, operations, 10  years of them spent in Cath labs, working closely with cardiologists, total hospitals and now I must have a new experience in healthcare … as a patient.

Each one has his own trigger for being vulnerable, as I was in the industry for 22 years, my personal nightmare was being inpatient in a hospital; now I must be inpatient and need a major surgery, an Open-Heart surgery.

With calcified severely stenosis in aortic valve in addition to endocarditis, I have no choice, except for timing.

I must face my trigger for being vulnerable.

Knowing that whatever will happen, I will have no control over it … Nightmares popped up.

I looked at my inner side and decided to act and decided to have the control again.

I stopped all my thoughts at once, taking my mind off, instead of feeling vulnerable with no control I decided to believe that it will pass, now I could see the golden opportunity I have … to live the healthcare industry from the other side … to be a patient … it is an opportunity.

Yes, after all the projects I did in the last years, now I will live in the project itself.

First I had to run a lot of investigation … I did an Echo, Abdominal ULS, Throat ULS..

The big chance happened: I had to make TEE (Trans Esophageal Echo), great … I was talking to my colleague who works as a modality service leader: now I will see the work flow in a radiology dept. and know how patients could bite the probe, how convenient the project is to the patients.

I will use the chairs that have been supplied.

Went to the radiology center, waited for some hours, started the echo at 9 PM but I was under full anesthesia with a mouth guide for the probe … How does the patient bite the probes? A question I couldn’t find answered; how the probes get damaged, then the workflow could be much better; the area and the waiting area could have much more to reflect a friendly atmosphere and add real relief to patients.

The doctor asked me to redo the TEE, but in Cairo University hospital, I was lucky as I will check again, how things will be in the largest hospital in Africa and the oldest university hospital in Middle East and Africa as well?


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About the Author     

Almahdy Eltonsy

Cairo, Egypt


Almahdy Eltonsy
, IPMA – B is a Senior Project Manager in the HealthCare industry, and the first healthcare PM granted the IPMA-B certification in Egypt. Starting with Siemens in 1993, Almahdy has extensive technical and managerial experiences, gaining the ability to work cross-functionally in a time-intensive environment.  One of the most important milestones in Almahdy’s project management career is Children’s Cancer Hospital in Egypt (57357) (www.57357.com ), a 30 Million Euro Project. As a GPM for this strategic pivotal project, the scope was not only project management but also the service management, in addition to work with accreditation bodies.

In 2012 Almahdy moved to GE HealthCare to work as a product service manager for Surgery – X-Ray – Intervention – Ultrasound – Life Care solutions, using his experience in leading the service team with project management methodology. Almahdy’s motive to change is to take a new challenge and exposure to new cultures and discipline, taking advantage of his technical and managerial skills and using the project management tool box in general management aspects.

In addition to his work in healthcare, Almahdy worked as an IT project developer with one of the largest media and advertising groups in Egypt.  Almahdy was able to realize a new methodology and software for Media planning and advertising campaign planning. Almahdy holds a B.Sc. in Systems and Biomedical Engineering from Cairo University – Faculty of Engineering, and passed many specialized courses in Siemens, GE and Microsoft.  Linkedin: Almahdy Eltonsy.  Email: [email protected]

To view other works by Almahdy Eltonsy, visit his author showcase in the PM World Library at http://pmworldlibrary.net/authors/almahdy-eltonsy/.