Sustainable Activism & Ecology:

New Challenges in the Construction Field



By Jérôme Andriamirado

SKEMA Business School

Lille, France



The following paper is treating today’s context, where the construction field is one of the major cause of pollution in most countries of the world. It actually has deep impacts on public health, soil and air. The following analysis is doing a comparison between international contracts frameworks to show what would be the best alternatives or which one is worth using for a green construction project. After developing how frameworks can be used for a sustainable construction they will be compared using relative weighting technique and the additive weighting technique.  As a results of the analysis we will rank the best alternatives to find out the Consensusdoc and the American Institute of Architects provide satisfying frameworks for green buildings. In the end the consensudoc best fits today’s green challenges as it give substantial guidance for establishing and achieving green measures.

Keywords: Environmental impact, Energetic performance, Governmental constraints, Risk Management, Green Constructions, Green measures, Sustainable requirements


Since the industrials revolutions there’s two things we can affirm, the population are gathering in cities while the farming activity has decreased but still has to be more efficient. The construction field is walking on a path that has consequent effect on the water life cycle, biodiversity and the overall quality of the air. When we look more in depth at this situation; we understand that constructions are largely responsible for the emission of greenhouse gases. In Switzerland, 22 million tons out of 55 million tons of greenhouse gases are from constructions activities. This field, due to its core business, requires large amounts of water and other energies, in France it’s representing about 50% of total energy consumptions. Constructions are also generating waste, and still in France only 61% is recycled. Governments, Companies and society are slowly becoming greener, but as companies have great responsibilities in the green transition they are required to be fast. Such a radical transition cannot happen without any risks.

With those concerns we can differentiate two streams that imply risks. The first on will obviously be the state. By setting up sustainable oriented and green laws the state may add new risks for companies. Those risks can take the format of fees, contributions, taxation, penalties and other sanctions.

If risks are firstly implied by governmental decisions, they are also implied by non-governmental entities (NGO, communitarian initiatives). If companies don’t respect certain rules of common sense regarding green behavior, they can be the targets of boycott, denunciations and other actions that could affect their notoriety.

Saying that, those actions might can have strong impacts on the health of a company. Sustainable related risks measurement is becoming a point that can’t be ignored for long-term strategies otherwise outcomes of a contract could be affected. The overall reflection will be analyzed through concepts such as the Consensus Doc, the AIA and the Virtue Matrix concepts, but also through governmental documents (laws articles).

During the whole article, I will provide statements and elements of analyses to answer the following questions:

  1. In today’s legal context, what are the risks implied by laws concerning sustainability?
  2. What kind of measures can be taken to comply with local law and today’s challenges?


To read entire paper, click here


Editor’s note: Student papers are authored by graduate or undergraduate students based on coursework at accredited universities or training programs.  This paper was prepared as a deliverable for the course “International Contract Management” facilitated by Dr Paul D. Giammalvo of PT Mitratata Citragraha, Jakarta, Indonesia as an Adjunct Professor under contract to SKEMA Business School for the program Master of Science in Project and Programme Management and Business Development.  http://www.skema.edu/programmes/masters-of-science. For more information on this global program (Lille and Paris in France; Belo Horizonte in Brazil), contact Dr Paul Gardiner, Global Programme Director [email protected].

How to cite this paper: Andriamirado, J. (2018). Sustainable Activism & Ecology: New Challenges in the Construction Field, PM World Journal, Vol. VII, Issue XI – November.  Available online at https://pmworldjournal.net/wp-content/uploads/2018/11/pmwj76-Nov2018-Andriamirado-sustainable-activism-and-ecology-student-paper.pdf


About the Author

Jérôme Andriamirado

Lille, France



Jérôme Andriamirado graduated with a Bachelor’s Degree from NEOMA Business School with minor in SME’s management and is now a project management student at SKEMA Business School with a business development focus. His diverse professional experiences have developed an entrepreneurship sensibility as most internships have been done in human sized companies and start-ups from various fields, from human resources companies to digital companies. Aware of today’s overall environmental situation he believes that one of the solutions to improve public health and sustainability from an environmental perspective and societal perspective must go through green construction, as greener and cheaper housing and business building can help to face diverse crises. His ambition is to work in a green company from an entrepreneurial perspective. Jérôme can be contacted at [email protected].