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Monitoring the ‘health’ of your stakeholder community

 

SERIES ARTICLE

Series on Effective Stakeholder Engagement

By Lynda Bourne, PhD

Melbourne, Australia

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Management involves dealing with change, stakeholder management is no different! Mapping and assessing your stakeholder community and implementing communication plans to maintain or change the attitudes of key stakeholders towards the ‘work’ is only the beginning of a successful stakeholder management strategy. Over time you need to measure the effectiveness of your communications, and make adjustments as needed, and also look for the emergence of unexpected changes in the stakeholder community.

Every project’s stakeholder community is dynamic and effective management means staying one step ahead of as many changes as possible. Some of the drivers for change include:

  • Stakeholder’s perceptions, expectations and requirements change over time;
  • People and organizations come and go, or their power and influence changes;
  • The stakeholders the project needs to work with change based on the current phase; the group of stakeholders that are critical during the initiation / planning phases of a project may be quite different to those that are critical during implementation / roll out.

Whilst some stakeholders change, others may remain constant. The challenge facing every project team is to determine the right stakeholders to engage at the right time during the project’s lifecycle, and what form that engagement should take to optimise project success. Determining this requires a regular review of the project’s stakeholder community, at key change points in the project and/or at regular intervals; ideally at a maximum interval of three months.

The reassessment is essentially a reappraisal of the processes discussed to date in this series of articles.

More…

To read entire article (click here)

Editor’s note: This series of articles on effective project stakeholder engagement is by Lynda Bourne, PhD, Managing Director of Stakeholder Pty Ltd (Australia) and author of the books Stakeholder Relationship Management and Advising Upwards, both published by Gower (UK). Dr. Bourne is one of the world’s leading authorities on program/project stakeholder relations. See her author profile below.
  



About the Author


pmwj35-Jun2015-Bourne-PHOTODr. Lynda Bourne

Melbourne, Australia

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Dr. Lynda Bourne is Managing Director of Stakeholder Management Pty Ltd – an Australian based company with partners in South America and Europe. Through this global network she works with organisations to manage change through managing the relationships essential for successful delivery of organisational outcomes.   Lynda was the first graduate of the RMIT University, Doctor of Project Management course, where her research was focused on tools and techniques for more effective stakeholder engagement. She has been recognized in the field of project management through her work on development of project and program management standards. She was also included in PMI’s list of 50 most influential women in PM.

She is a Fellow of the Australian Institute of Management (AIM) and a Fellow of the Australian Computer Society (ACS). She is a recognized international speaker and seminar leader on the topic of stakeholder management, the Stakeholder Circle® visualization tool, and building credibility and reputation for more effective communication.   She has extensive experience as a Senior Project Manager and Project Director specializing in delivery of information technology and other business-related projects within the telecommunications sector, working as a Senior IT Project Management Consultant with various telecommunications companies in Australia and South East Asia (primarily in Malaysia) including senior roles with Optus and Telstra.

Dr Bourne’s publications include: Stakeholder Relationship Management, now in 2nd edition, published in 2009, Advising Upwards published in 2011, and Making Projects Work, published in 2015. She has also contributed to books on stakeholder engagement, and has published papers in many academic and professional journals and is blogger for PMI’s Voices on Project Management.

Dr. Bourne can be contacted at [email protected].

To see more works by Lynda Bourne, visit her author showcase in the PM World Library at http://pmworldlibrary.net/authors/dr-lynda-bourne/