Let the Story do the Work


Book Title: Let the Story do the Work: The Art of Storytelling for Business Success
Author:  Esther K. Choy
Publisher:  American Management Association
List Price: $24.95
Format: Hard Cover, 256 pages
Publication Date:  2017     
ISBN: 9780814438022
Reviewer: Edward Raibick, PMP
Review Date: October 2017



The book titled Let the Story do the Work introduces the reader to storytelling as a tool to motivate, influence and communicate sometimes complex issues and ideas to the listener.

Overview of Book’s Structure

  • Chapter 1 introduces the reader to the principle elements of storytelling.
  • Chapter 2 covers the five basic plots of business communication.
  • Chapter 3 mentors the reader on knowing your target audience and ways to inspire and take action on your message.
  • Chapter 4 discusses tools and methods for telling stories with data.
  • Chapter 5 addresses communicating complex details and issues.
  • Chapter 6 introduces the use of visuals to communicate your message.
  • Chapter 7 discusses collecting stories from everywhere for your toolkit.
  • Chapter 8 covers using your own story to gain connection and credibility.
  • Chapter 9 introduces storytelling as a network tool.
  • Chapter 10 discusses using stories to sell the impact of non-profits.
  • Chapter 11 reviews a case study in the healthcare industry.


The Let the Story do the Work book provides documented processes and methods for analyzing, preparing and conveying thoughts and ideas through the use of storytelling. Utilizing the tools in this book can put the story listener at ease and quickly establish “common ground” for future communications. It teaches the reader to know their audience and provides ways to communicate thoughts and ideas in a most effective manner. It also discusses situations where complex issues and ideas can be simplified via storytelling and the use of visuals to enhance the story.

Highlights: What I liked

This book was a quick and easy read, chock full of tools and information that can be quickly utilized by the reader. Its content is not exclusive to just the business world but in all areas of one’s life where communication is part of our everyday activities.

The books also discusses the “elevator pitch” scenario where time is of the utmost importance in go-no go decisions, and presents effective methods for success in these situations.


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About the Reviewer

Edward Raibick, PMP

North Texas, USA


Edward Raibick, PMP
is a Project Management Consultant with extensive experience software engineering, managerial and IT Project Management. Edward holds a Master’s degree in Information Technology with a concentration in Internet and IT security, a Bachelor’s degree in Information Technology and an Associate in Specialized Technology degree in Electronics. His career includes over 10 years with the IBM Corporation and over 15 years with Texas Instruments. Edward is a member of the Project Management Institute, Dallas Chapter, having acquired his PMP certification in 2011.

Email address: [email protected]


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