Lessons about diversity and multiculturalism

as they relate to business communication



By Yerbol Jangabulov

Almaty, Kazakhstan


Without exaggeration, one of the successful lessons of diversity and multiculturalism, which influenced the successful development of business and business communications, has become the living example of the Republic of Kazakhstan. Kazakhstan is a multicultural country where people with different cultures interact. Different types of culture affect the worldview and doing business in the country. The development of this story will describe in detail what influenced successful intercultural communication within the framework of globalization. Positive historical aspects and cultural contributions to Kazakhstan society, secular and spiritual education, social status, religions and home education are all subject to consideration.

The Republic of Kazakhstan for 26 years of independence has turned into an international brand of “state success” achieved through the unification of efforts of society and power represented by the First President Nursultan Nazarbayev. The unification of the people of Kazakhstan in the most difficult years of testing, the definition of development tasks, the daily titanic work for the realization of the goals set, this was the path that led to success.

As our President noted, the “Strategy of Kazakhstan 2030” is based on three factors: people’s trust, domestic political stability and national unity, high level of human capital. In the period of state formation since 1991, Nazarbayev always put forward a motto that said that economy and business are in the first place, and politics afterwards. At the head is a person, not the reforms themselves. Thanks to this motto, today throughout the world they recognize the state success of Kazakhstan and are surprised by the powerful changes. Foreign news agencies and experts call Kazakhstan “the new leopard” in the center of Asia. The Central Asian leopard is a direct comparison with the “Asian tigers”, such as Japan and China, South Korea, which have hit the whole world with a record pace of modernization. Such a comparison in my analysis, I consider sound and logical. Many outside observers and ill-wishers think that the victory was easy and without any difficulty for all Kazakhstanis. After the collapse of the Soviet Union, the situation in the country was critical, with an empty treasury and an incompetent economy.

It was at this time of survival. I remember the first years of Independence, when all the plants and factories stopped, there was no food. Me, my family and many other families had to fall asleep hungry and literally sleep under 3 blankets, and dressed in coats. The first severe winter was met by us by stopping the boiler-houses, because of the lack of combustible coal, by interruptions in electricity. It was a difficult time in which we survived. It is represented unreal when teachers, doctors, police didn’t receive the salary for 6 months. But thanks to the cohesion of the multinational Kazakh people and the strong-willed resolve of the President, everything was overcome. There was strict discipline when officials of high ranks, went on winter cold nights together with workers and restored the infrastructure of cities. This, on my part, deserves deep respect for the President, because we are not accustomed to seeing officials working in extremely difficult conditions.

Then in the early 1990s experts predicted a short life for Kazakhstan. Other countries were analogues to the neighbors. Strong ethnic heterogeneity gave little chance for a calm development in Kazakhstan. I remember the troubled years. There were civil wars in Azerbaijan, Tajikistan, there was a revolution in Georgia, neighboring Uzbekistan was also uneasy. Conflicts have begun between Moldova and Transnistria, Georgia and Abkhazia, Georgia and South Ossetia. The war was between Armenia and Azerbaijan. In the center of Moscow, tanks were fired at the Government houses. In Chechnya there was a monstrous war. In the once prosperous Yugoslavia, there was a bloody civil war, while at the same time, the cities of Belgrade and Kosovo bombed in 1999 by the aircraft of the Western Air Force (The book “NATO Aggression Against Yugoslavia, by E.Yu. Guskov”).


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How to cite this article: Jangabulov, Y. (2018). Lessons about diversity and multiculturalism as they relate to business communication, PM World Journal, Volume VII, Issue X – October. Available online at https://pmworldjournal.net/wp-content/uploads/2018/10/pmwj75-Oct2018-Jangabulov-lessons-about-diversity-multiculturalism-commentary.pdf


About the Author

Yerbol Jangabulov

Almaty, Kazakhstan




Yerbol K. Jangabulov is currently pursuing his Master’s degree in Supply Chain and Project Management at Kazakh-BritishTechnical University (KBTU, Almaty, Kazakhstan) for the academic year 2017-2018. He holds a BS degree in Economics at Kazakh University of railways (Almaty, Kazakhstan), where he studied from 2006-2008. He also studied at Zhezkazgan University named after academician O. Baikonurov from 1996-2001, specializing in Underground mining of mineral deposits, qualification-mining engineer.

From 2011 to 2017 Yerbol worked as the head of the estimate and contract department in the construction corporation «MAG» JSC, Astana. From 2016 to 2018 he worked as the Project Manager of «Vitality Stroy» LLP, Astana. Since 2017-2018, he also worked as an expert in the expertise of construction projects and estimates in «Complect Service Astana» LLP. In October 2018 he starts working in the project team of the world-class company KAZ Minerals PLC, in position – Quantity Surveyor.

Yerbol Jangabulov can be contacted at [email protected] or [email protected]