The Execution Shortcut, Why Some Strategies Take the Hidden Path to Success and Others Never Reach the Finish Line


pmwj23-jun2014-Cook-IMAGE1 BOOKBook Title:  The Execution Shortcut, Why Some Strategies Take the Hidden Path to Success and Others Never Reach the Finish Line
Author:  Jeroen De Flander
Publisher:  the performance factory
List Price:   US$19.95

Format:  soft cover; 182 pages
Publication Date:   2013
ISBN: 978-908148736-8
Reviewer:      William Brent Cook, PMP
Review Date:              May 2014


Introduction to the Book

The purpose of this book is to answer the question, “Why do some strategies take the hidden path to success and others never reach the finish line?”  De Flander addresses this question by relating three keys to successful communication calling them three H’s (Head, Heart, and Hands).

The key lies in getting people to be aware of your strategy, to care about your strategy, and be energized to push forward with your strategy.  De Flander gives you the shortcuts to be successful, along with warnings about the roadblocks you may encounter along the way.

Overview of Book’s Structure

The book is written about a journey.  It’s an Epic Quest for the 3 H’s (Heads, Hearts and Hands) of others in order for your strategies to be implemented successfully.  De Flander has a good mix of technical content, along with stories to help sell the hearts of the readers so they connect with the subject matter.  His arguments are well presented.

The book has sections for each of the three main components.  Each section discusses typical roadblocks we face, some which may surprise you.  In addition, he shares solutions to help overcome these roadblocks and execute our strategies.

Highlights: What’s New in this Book?

De Flander explains strategists must answer 3 key questions in order for their strategies to be successful.  First, you must convince others to care about the idea.  Second, you must make others aware of the goal, thus allowing them to make autonomous decisions to positively contribute toward the goal.  Third, you must keep others going and energized even when you aren’t around.  De Flander calls this the H3-connection.

Stories that connect the heart of a vision have much more impact than the logic behind them.  Therefore, if you don’t get others to care about the strategy, you most likely will not win them over with the logic of it.


To read entire Book Review (click here)

About the Reviewer

pmwj23-jun2014-Cook-IMAGE2 REVIEWERW. Brent Cook, PMP flag-usa

North Texas, USA

W. Brent Cook, PMP, is a Program Manager with Rockwell Collins in the Dallas, TX area.  He has Project Management experience in the Critical Infrastructure Security, Telecom and Semiconductor Industries.  He holds a PMP Certification and has a Bachelor’s of Science degree in Mechanical Engineering from Oklahoma State University.

Editor’s note:  This book review was the result of cooperation between the publisher, PM World and the Dallas Chapter of the Project Management Institute (PMI Dallas Chapter – www.pmidallas.org). Authors and publishers provide books to PM World; books are delivered to the PMI Dallas Chapter, where they are offered free to PMI members to review; book reviews are published in the PM World Journal and PM World Library.  PMI members can keep the books as well as receive PDUs for PMP recertification when their book reviews are published.  PMI Dallas Chapter members are generally mid-career professionals, the audience for most project management books.  If you are an author or publisher of a project management-related book, and would like the book reviewed through this program, please contact [email protected].