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ESEI Stakeholder Management – Series Conclusion

SERIES ARTICLE

Series on Effective Stakeholder Engagement

By Dr. Lynda Bourne

Melbourne, Australia


This series of 14 articles has looked at applying the Effective Stakeholder Engagement Initiative (ESEI™ – pronounced easy) to create an organisational culture focused on achieving success based on mutually beneficial stakeholder engagement.

The Stakeholder Circle® methodology supported by a range of practical analytic and engagement tools underpins ESEI; offering organisations a range of options to build their stakeholder relationship maturity from an ‘ad hoc’ initial use of some processes to ‘Level 5’ in the SRMM® maturity model where measurements of the attitude of the stakeholder community are used for health checks, predictive risk assessment and management.

The two components of ESEI stakeholder management were covered:

  • Ways to undertake a thorough assessment of your stakeholder community to identify who in the community is really significant at this point in time, so appropriate engagement activities can be planned.
  • Effective communication management to implement the planned stakeholder engagement activities and monitor their effectiveness, both at the individual level and across the whole stakeholder community.

Both elements of the ESEI stakeholder management approach need to be routinely reviewed and adapted to optimise the effort being expended on stakeholder engagement and maximise the probability of a success. The ESEI approach to stakeholder management supports Ed Freeman’s ‘Stakeholder Theory’, an organisation’s commitment to GRI Sustainability Reporting Guidelines and ISO 26000, and offers a cost effective way to enhance the probability of project, program and organisational success. If the balance is right, the ‘cost of stakeholder engagement is free’! These elements were covered in:

The core processes for identifying, prioritising and managing your stakeholder engagement were the focus of articles:

More…

To read entire article (click here)

Editor’s note: This series of articles on effective project stakeholder engagement is by Lynda Bourne, PhD, Managing Director of Stakeholder Pty Ltd (Australia) and author of the books Stakeholder Relationship Management and Advising Upwards, both published by Gower (UK). Dr. Bourne is one of the world’s leading authorities on program/project stakeholder relations. See her author profile below.         

 


 

About the Author

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Dr. Lynda Bourne

Melbourne, Australia

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Dr. Lynda Bourne is Managing Director of Stakeholder Management Pty Ltd – an Australian based company with partners in South America and Europe. Through this global network she works with organisations to manage change through managing the relationships essential for successful delivery of organisational outcomes.   Lynda was the first graduate of the RMIT University, Doctor of Project Management course, where her research was focused on tools and techniques for more effective stakeholder engagement. She has been recognized in the field of project management through her work on development of project and program management standards. She was also included in PMI’s list of 50 most influential women in PM.

She is a Fellow of the Australian Institute of Management (AIM) and a Fellow of the Australian Computer Society (ACS). She is a recognized international speaker and seminar leader on the topic of stakeholder management, the Stakeholder Circle® visualization tool, and building credibility and reputation for more effective communication.   She has extensive experience as a Senior Project Manager and Project Director specializing in delivery of information technology and other business-related projects within the telecommunications sector, working as a Senior IT Project Management Consultant with various telecommunications companies in Australia and South East Asia (primarily in Malaysia) including senior roles with Optus and Telstra.

Dr Bourne’s publications include: Stakeholder Relationship Management, now in 2nd edition, published in 2009, Advising Upwards published in 2011, and Making Projects Work, published in 2015. She has also contributed to books on stakeholder engagement, and has published papers in many academic and professional journals and is blogger for PMI’s Voices on Project Management.

Dr. Bourne can be contacted at [email protected].

To see more works by Lynda Bourne, visit her author showcase in the PM World Library at http://pmworldlibrary.net/authors/dr-lynda-bourne/