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Driving Digital

BOOK REVIEW

Book Title:  Driving Digital: The Leader’s Guide to Business Transformation Through Technology
Author:  Isaac Sacolick
Publisher:  AMACOM
List Price:   $29.95
Format:  Hardcover
Publication Date:   2017    
ISBN:  9780814438602
Reviewer:   Kim Hylton-Reed, PMP
Review Date:   November 2017

 



Introduction

For forward-thinking leaders who want to drive a digital business transformation, every day represents another opportunity to do something that adds value for customers and makes their company smarter and faster.  In Driving Digital, the author carefully lays out the building blocks necessary for successful transformation and presents an approach, which emphasizes:  transformation is done is a series of baby steps; companies need an updated set of (agile) practices to compete; businesses need to be data-driven organizations; and culture matters!  For organizations and businesses desiring to undertake a business transformation through technology, Driving Digital is an excellent guidebook.

Overview of Book’s Structure

The book begins with a “must read” introduction and covers the “how to” of digital business transformation in the subsequent seven chapters.  Chapter 1 describes “The Transformation Imperative”and makes the case for beginning or continuing a digital transformation to avoid obsolescence.  The author asks the reader to assess his/her own organization and to consider how a new competitor (“digital disruptor”) might enter the business today.  This is a thought that would keep any traditional business owner awake at night.

Chapter 2 through Chapter 7 describes the practices involved in a digital transformation and provides relevant examples that drive home the points.  The author explains that a business needs to start by creating a digitally driven IT organization that utilizes agile practices and is driven by customer and market feedback.  Later chapters describe how to create organizational alignment by instituting digital and data-driven practices in other parts of the enterprise, including Finance, Product Development, Marketing and Sales.  And finally, the author discusses the significant role of culture in a transformation program and emphasizes the need to gain the support of stakeholder groups, including the Board and CEO, the Executive team, management and employees.

Highlights

Some of the many highlights of Driving Digital, spread across several chapters of the book, include:

Agile is a Key Transformational Practices (Chapter 2; p. 20) – Establishing basic agile practices may enable an organization to execute at a higher level.  However, to truly transform an organization, agile practices must evolve to include marketing, operations as well as other functional areas and the organization must adopt an agile culture.

IT Culture (Chapter 3; p. 114) – A team that shares similar values and principles will develop its own culture.  Team values may be tied to practices such as agile, while other values may be business related or “may be more aspirational, like the ability to deliver innovative solutions”.  “Culture is what brings people together to collaborate and solve problems” and therefore, it is important to work on the unique culture within IT.

Data-Driven Organization (Chapter 5; p. 209) – “Leveraging data and analytics is the core competency to enable transformation…it requires the entire organization.” Being data driven is a business imperative for companies trying to compete in an environment of rapidly changing market conditions.

More…

To read entire book review, click here

 



About the Reviewer


Kim Hylton-Reed, PMP

Maryland, USA

 

 

Kim Hylton-Reed is a Senior Program Manager with more than 20 years’ experience in the IT and Telecom industries. Currently, she is a Vice President at ITellect Consulting supporting U.S. Department of Defense (DoD) clients. Prior to 2017, she was a Lead Associate at Booz Allen Hamilton and previously worked in the telecom industry. Kim has an MBA from Harvard and a B.S. Engineering from MIT.

For comments regarding this review, Kim Hylton-Reed may be contacted at:  [email protected].


Editor’s note:  This book review was the result of a partnership between the publisher, PM World and the
PMI Silver Spring Chapter. Authors and publishers provide the books to the PMI Silver Spring Chapter, where they are offered free to PMI members to review; book reviews are published in the PM World Journal and PM World Library.  PMI Silver Spring Chapter members can keep the books as well as claim PDUs for PMP recertification when their reviews are published.  Chapter members are generally mid-career professionals, the audience for most project management books. 

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