Conceptualization-Standardization-Execution Cycle 


By Anil Seth

Faridabad, India


Advice is what we ask for when we already know the answer but wish we didn’t.

~Erica Jong, How to Save Your Own Life, 1977

Project Engineering is a subject where advices are sought and given. The designers firm up the design and the project engineers sells these to client.

The Project Engineer follows the cycle boundaries of EXECUTE-CHANGE-EXECUTE (ECE) and the Project Engineering Manager follows the cycle boundaries of CONCEPTUALIZATION-STANDARDIZATION-EXECUTION (CSE).

In general we observe that any engineering deliverable lifecycle follows the CSE cycle. To validate this theory further let us examine this for: “Issuing Process Data Sheet (PDS) in a detail engineering project”.


  1. Validating the available datasheet.
  2. Adding missed out values in the datasheet.
  3. Issuing the datasheet for review


  1. Client’s reviewed datasheet is made part of Material Requisition.
  2. Material Requisition issued to Purchase Managers.


  1. Vendor Offers are received
  2. Offer review cycle is executed to conclude in Technical Bid Evaluation followed with Commercial Bid Evaluation.

This presents a simple straight chain case, i.e.


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About the Author

anil-sethAnil Sethflag-india

Faridabad, India

Mr. Anil Seth is working as Assistant General Manager in Project Engineering Department of Larsen & Toubro Engineering at Faridabad, India and manages the Project Engineering Manager Portfolio for hydrocarbon projects. Before joining Larsen & Toubro Ltd. Engineering and construction division he has worked for Indian Petrochemicals Corporation Limited. He holds B.E. degree with Honors in CHEMICAL Engineering from Panjab University Chandigarh India and has also done Diploma in Environmental Management. He is Certified for Harvard Manage Mentor and specializes in Building High Performance cross functional Task Force as well as Converting Breakeven Projects to Profitable scenario. He can be reached at [email protected]  or [email protected].

Larsen & Toubro (L&T) is a technology-driven USD 11.7 billion company that infuses engineering with imagination. It is one of the largest and most respected companies in India’s private sector. The company a technology, engineering, construction and manufacturing company offering a wide range of advance solutions, services and products. Its Hydrocarbon Mid & Downstream group provides a wide range of EPC solutions for turnkey projects – green fuel / fuel quality up-gradation, residue up gradation; cracker complex, polyolefins& aromatics projects for petrochemical industry; hydrogen, fertilisers, gas processing, reformers & cracking furnaces; cross-country oil & gas pipelines, gas gathering stations and crude oil terminals.

To see other works by Anil Seth, visit his author showcase in the PM World Library at http://pmworldlibrary.net/authors/mr-anil-seth/