Strategies for Project Sponsorship

PM World Book Review 

pmwj23-jun2014-Mehrooz-IMAGE1 BOOKBook Title:  Strategies for Project Sponsorship
Author:  Vicki James, Ron Rosenhead and Peter Taylor
Publisher:  Management Concepts Press

Format:  Soft cover; 204 pages
Publication Date:   2013
ISBN: 978-1-56726-406-7
Reviewer:  Nazanin Mehrooz, PMP
Review Date:            April 2014


Introduction to the Book

While on some occasions project managers get to pick their teams, they rarely have a say in their pick of the project sponsor.  Establishing the right blend of engagement with your project sponsor is an important aspect of a successful project.  Many Project Managers struggle with not having a present or trained project sponsor which has been identified as one of the major reasons why projects fail.  This book provides guidance on how to work best with your project sponsor in order to improve your chances of managing projects more effectively.

Overview of Book’s Structure

The book contains 3 Sections.  There is a section for the project manager, the sponsor and the organization.  The focus of the seven chapters includes:

  1. Preparing to Work with Your Sponsor
  2. Working with a Sponsor
  3. Working with Challenging Sponsors
  4. Managing Your Project’s Stakeholders
  5. Sponsoring Your First Project
  6. Sponsoring Responsibilities and Best Practices
  7. Developing the Sponsor

Highlights: What’s New in this Book?

The concept of project sponsorship is relatively new and an area where many people struggle to find the right blend of involvement.  This book raises the need for more understanding and training for project sponsors and provides an easy mechanism for them to gain this insight with targeted lists of responsibilities, checklists and case studies to remedy this need. Additionally, the concise format and guidance provided to project managers on improving the relationship with various types of sponsors was also a new concept. 


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About the Reviewer

Nazanin-MehroozNazanin Mehrooz, PMPflag-usa

North Texas, USA

Nazanin Mehrooz studied software engineering and is a certified project manager and scrum master.  She is a senior PM leading a technical services modernization effort in the transportation industry.  She has over 20 years combined work experience as a software engineer, IT functional manager and project management in defense, telecom and transportation industries.  Her focus area in the past decade is on project development, delivery and operational phases. Nazanin is an active volunteer for the PMI Dallas Chapter (Marketing group) and PMI Fort Worth Chapter (Email Manager). Email: [email protected]

Editor’s note:  This book review was the result of cooperation between the publisher, PM World and the Dallas Chapter of the Project Management Institute (PMI Dallas Chapter – www.pmidallas.org). Authors and publishers provide books to PM World; books are delivered to the PMI Dallas Chapter, where they are offered free to PMI members to review; book reviews are published in the PM World Journal and PM World Library.  PMI members can keep the books as well as receive PDUs for PMP recertification when their book reviews are published.  PMI Dallas Chapter members are generally mid-career professionals, the audience for most project management books.  If you are an author or publisher of a project management-related book, and would like the book reviewed through this program, please contact [email protected].