Benefits of Using Social Media in Your Project Management Practices


By Jerry Ihejirika

Lagos, Nigeria

Now, what if there was a way to communicate, collaborate and engage with your project team and stakeholders from anywhere in the world and share your ideas and plans faster and more efficiently than having to physically talk with them every time you wanted to get your message across? What if your message could get spread globally on a passive basis with or without your presence? Well, there is a way and Social Media is the solution.

Being someone who is passionate about project management, I am excited to see the social media evolve into a power tool that is creating a new and vibrant paradigm which is shaping the way we practice project management – creating real opportunities for communication, collaboration, engagement and improving productivity.

In no specific order, here are some of the huge benefits of using the social media in your project management practices:

1. Global Communication: The social media is having a global impact on communication. It is changing the way we communicate, thus affecting the processes involved with information services supporting project management. Communication is the necessary process by which the four most important management functions are accomplished. PMI’s Pulse communications research finds that effective communications leads to more successful projects, allowing organizations to become high performers. Everyone on the team needs to be clear on their assignments and understand the goals of the project which can only be achieved through proper communication. So by creating, managing and maintaining formal accounts on relevant social networks, organizations can enhance communications between their project team members and stakeholders.

2. Collaboration: Collaboration is working with each other to do a task. It is a recursive process where two or more people or organizations work together to realize shared goals. According to Bryan et al. (2007), “Social networks, both within and outside of companies, increase the value of collaboration by reducing the search and coordination costs of connecting parties who have related knowledge and interests.” To effectively collaborate with your project team and stakeholders, you will need to map out a social networking plan you will use, the approach that will benefit all parties and generate better outcome. With the social media, you can create an early, personal and collaborative engagement with your stakeholders, irrespective of their location or country, build their confidence, and give them an emotional stake in the project. Without this early engagement, which can be difficult if the parties involved are at distant locations but possible with the help of the social media, it becomes much harder to manage expectations from the outset.


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About the Author

pmwj23-jun2014-Ihejirika-AUTHOR PHOTOJerry Ihejirikaflag-nigeria

Lagos, Nigeria 

Jerry Ihejirika is a Project Management Blogger and Digital Marketing Specialist. He holds a Bachelor’s degree in Project Management Technology from the Federal University of Technology Owerri (FUTO), Nigeria, and has gained experience promoting businesses on social media since 2008. Jerry is passionate about promoting project management globally and as a recent graduate, he is also looking forward to obtaining some project management certifications. Jerry has written several articles on project management and social media, and has also created project management groups across various social media networks where he shares news, ideas, knowledge, tips and opinions on project management.  You can connect with Jerry via his blog at http://jerryihejirika.com or send an email to [email protected].

To view other works by Jerry Ihejirika, visit his author showcase in the PM World Library at http://pmworldlibrary.net/authors/jerry-ihejirika/