Social Management, is it a new Project Management competence?


By Franco Concari and Pasquale DiRubbo

Technip Italy

Milan, Italy

  1. Abstract

Let’s make some reflections on “Competitive Advantages” of Companies. This premise will help to develop the subject from a big picture towards greater detail in the definition of the Social Management competence andof the Project Management role and responsibilities. 

Competitiveness is what many Companies are looking for, but this in most cases is achieved with the reduction of the cost of the products for the Clients.

Competitive Advantage is achieved when aCompany has the ability to deliver a superior performance that is positively evaluated by the Clients and valued above the simple product value.

These kinds of abilities are normally declared in the Company “Mission” so to be properly communicated internally in the Company and well perceived by Clients.

The Companies operating through Projects must achieve the Company “Mission” through the management of Projects.

This implies that the Project Managers of the Company will be increasingly aware of their role and shall be competent to interpret the Company “mission” in strategic terms and to operate it in practice.

The Social Accountability program of a Company is an area of potential acquisition of Competitive Advantage.

The Project Management competences should be raised to allow a Superior Performance, specifically when the project execution conditions are very difficult and complex.

  1.  Competitive Advantage versus Competitiveness

Let’s make some reflections on “Competitive Advantage” of Companies.

Companies which operate their business through Project Management  principles and methodologies are normally focusing their business targets towards the Client’s satisfaction. A satisfied Client is the recognition of the ability of the Company in delivering Projects with success. This Company strategy is normally clarified in the Company and Project Management mission statements.


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About the Authors

flag-italypmwj22-may2014-Concari-AUTHOR1 CONCARIFranco Concari

Milan, Italy 

Franco Concari is Technip Group Coordinator of Project Management Systems and General Expert for Project Planning and Control methods. He is President Vicario of  IPMA Italy (italian member of IPMA).  His professional career has been spent in management roles for project execution: Process Engineer, Project Engineer, Proposal Manager, Project Manager, Project Controls Manager, Construction Department Manager, IT Projects Director, responsible for Engineering Managers & Project Engineers, Project Planning Department Manager up to the present role. The development and innovation in Project Management and Corporate Management techniques is the main focus of the career development. Speaker in several ANIMP-IPMA-PMI congresses. President Vicario of IPMA Italy and Italian delegate of International Project Management Association. Email: [email protected]

flag-italypmwj22-may2014-Concari-AUTHOR2 DIRUBBOPasquale DiRubbo

Milan, Italy

Pasquale DiRubbo isTechnip Italy CSR Manager and Technip Group  Sustainable Development  Best Practices Coordinator.  Graduated in Chemical Engineering in December 1974 currently works in Technip Italy Spa as Lead of the Social Management Function for coordinating Company activities for relevant to Standard SA 8000. Chief Assessor (BV March 2003) for CSR Management System audits.   As  early experience he was researcher at the Industrial Chemical Institute of the Milan Faculty of Engineering, than he worked as Process Engineer/Project Engineer & Coordinator in Foster Wheeler S.p.A. in Milan and TPIT S.p.A. in Rome. Starting from 1994, he directed his professional commitment to problems concerning Safety and the Environment, covering the role of Project Manager for Safety and the Environment and Manager of the Prevention and Protection Department., integrating these professional experience in the wider context of Corporate Accountability, Quality Assurance and, from 2003, Sustainable Development themes. On Quality Assurance he was member of AICQ (Italian Association for Quality Assurance ) executive council in Rome  and starting from 2009 he is an assessor of Quality Systems (through audits).  Email: [email protected]