How the SMART Sustainability Model is Transforming Business



Prof Mark Reeson

UK and Kingdom of Saudi Arabia


Businesses everywhere are currently trying to implement Smart initiatives, all as part of the transformation initiatives emanating from the national and international programmes and to align with business development, studying the opportunities, challenges and difficulties facing their organisations to become business smart.  Project and business planning and coordination with the Smart Model is an application designed to create a way to plan and then measure the various factors of strategic development and sustainability to use this information to improve the manner in which your entire organisation can operate.

The model consists of three main parts that define specific characteristics to be achieved.

These three parts are:

  • Smart Model
  • Smart Metrics
  • Smart Vision

This model not only includes those simple ingredients, but actually involves a change in behaviour and attitude towards how we organise what we do and how we can do it.

However, beyond the three elements of the model, there is a fourth aspect, something by bringing the three elements together makes this model so powerful.  The fourth aspect is known as Universal Application, in other words, it covers the universal needs, in any circumstance and in any industry.  This FOR ALL approach was recognised very early as a key factor to making the Smart Sustainability Model so popular so quickly.  By allowing you to identify and select the right change in the right circumstance, this benefits the organisation by offering a greater scope of change, with a broader approach for sustainable long-term success.

Mark Reeson, the architect behind the model explained, “It is simply a case of understanding the strategy of the organisation regarding the Smart transformation initiatives in the business and then implementing the initiatives and projects to being carried out or studied in this regard.  Once this has been clearly understood, then you have a clearer picture of the efforts currently exerted and those that need to be changed to both the business and the larger organisation.”

Being a Business Smart organisation you will identify from within, the relevant initiatives that you can deliver that can help you with:

  1. Promoting development inside the organisation
  2. Raise the level of customer satisfaction
  3. Provide decent livelihoods FOR ALL
  4. Enhance business competitiveness and organisational sustainability whilst improving the organisation’s governance and efficiency
  5. Improve the business indicators for prosperity, whilst also reducing negative environmental impacts
  6. Attract domestic and foreign investments
  7. Support increased job creation

A Business Smart approach would include the development and maintenance of smart buildings, intelligent processes and procedures with reduced congestion, intelligent security and safety services, improved wellbeing, intelligent networks and sound, calculated risk management.  It can as it develops further, also include the use of smart lighting and energy conservation methods, waste recycling control systems, pollution reduction, reduction of negative impacts on the environment and human health, increased awareness of environmental hazards, rapid response to emergencies and a smart economy which supports small, medium and large business enterprises.

The Business Smart Components Study which you would carry out at the initiation of this business change, aims to achieve a high degree of sustainability, implement intelligent infrastructure and projects and create business self-sufficiency.  Benefits from this approach will include a high-quality working environment that brings happiness and well-being FOR ALL and facilitates their co-existence with technology, in line with the organisation’s transformation and the development vision.

Organisations will face some difficulties in transforming over into the Business Smart approach, including:

  1. Not being able to develop a clear concept of being Business Smart with their components in the organisation in general
  2. Poor coordination between the relevant authorities
  3. The aging of many systems and legislations and their lack of relevance to the concepts of Business Smart that contribute to the rapid improvement in working standards
  4. Lack of readiness and completion of infrastructure in many areas of the organisation
  5. The challenge of comprehensive business development in the organisational environment
  6. Challenge to the steady growth in demand for supply chain in the organisation and beyond to establish the change over the next ten years

Thus, the will to rationalise employment will be a real challenge, although this can be done through instruction directed at changing individual and group behaviour in the long run to create intelligent individuals leading to smarter businesses.


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About the Author

Mark Reeson, RPP, FAPM, PMP

United Kingdom


Professor Mark Reeson is a project management specialist with over thirty years’ experience.  A Fellow of the Association for Project Management, he has been involved in many project and programme consultative roles.   Most recently Mark has been working with the Saudi Arabian Municipality of the Eastern Province to change the way that project management is carried out within the region, using his newly recognised SMART Sustainability Modelling for project and business management.

He was appointed a Professor of Project Management at the University of Business and Technology, Jeddah, Kingdom of Saudi Arabia which was a culmination of his work in training and consulting in the region on matters that relate to project management, supply chain management and sustainability modelling.  Having previously held the position of a specialist Sustainability Management Global Advisor he has moved forward from that position and now regularly supports businesses and projects alike in streamlining their approaches to change and strategic development providing greater longevity in their business planning.

Having started his career in the Royal Air Force, Mark has continued to develop by working and delivering projects in multiple fields of industry ranging from the nuclear environment, into pharmaceuticals, finance and also the international sporting fields.

Mark has developed his role within project management through further experience with the nuclear industry and is now the owner of M R Project Solutions Limited where he has fulfilled the role of Project Management Advisor for the last three and a half years covering every continent.  His role is very much client facing and Mark now almost permanently travels the world meeting clients, developing solutions and providing training for their project families either directly through his own organisation or in support of others.  Mark’s main role is the development and the consultation with many organisations on ensuring they choose the right approach or methodology to deliver their projects and then follows this up with the correct bespoke training programmes for how their company wants to share this learning with their staff members.

Mark has changed the approach to learning by the ongoing development of his original ‘Living Learning’ programme by introducing a new learning experience for all taking the classroom format and making it come to life with his popular and original ‘Applied Learning’ simulation training and coaching technique.  He has taken this forward over the past few years to introduce this training style so that project management learning and behaviour has now started to be delivered into the schools and colleges looking to develop the technical, behavioural and contextual skills and attitudes of their students.

As a regular public speaker Mark now shares his experience, knowledge and commitment with those associations wanting to move forward in a more sustainable and successful manner.

Mark’s next aim is to develop this further and to spread project management knowledge and competency to many more organisations worldwide, having already started with successful deliveries globally.

Mark can be contacted at [email protected]