Mastering Organizational Change Management


Book Title:  Mastering Organizational Change Management
Author:  Barbara A. Davis
Publisher:  J. Ross Publishing
List Price:   $59.95
Format:  Hardcover, 6×9, 264 pages
Publication Date:   May 2017
ISBN: 978-1-60427-141-6
Reviewer: Michael Morris
Review Date:   February 2018



Few things in life challenge us more than change. While each of us feel as if we would readily embrace a change for the better, the more cynical nature tends to view change as a threat to our stable lives. Heraclitus is often quoted as stating that “…the only thing that is constant is change…”, and in the corporate world of today nothing could be more accurate.

This book approaches change management in a very human, and personal manner. The author consistently weaves the thought processes behind our natural tendency to resist change into a fabric of methodologies designed to assist those of us challenged with planning, championing, and assisting in the implementation of change within organizations. Regardless of the scope of the change, or the organization in which that change is undertaken, she reminds us that change must always be approached both from a top-down approach as mandated by senior management initiatives, as well as from a grassroots approach, to ensure that the changes are not merely tolerated, but embraced.

Overview of Book’s Structure

The general structure of the book leads the reader into the subject in a way that is both informative, and logical even if the reader is unaware of the finer points of change management. As the author states repeatedly throughout the book, all lasting change must start and end with the individual. As such, the first portion of the book addresses the various barriers to change that a change agent is likely to encounter. Underscoring the need for successful change to have a grassroots level of participation, she leads us through the various barriers to change, both internal and external.

The text then covers the various reasons that organizations undertake changes, and the importance of understanding the language of change. Key to this language is the importance of both listening to understand, and speaking to be understood. The author then breaks down the process of change itself, which has both internal and external components. The internal components address how individuals change themselves, how they prepare for change, and how they seek to incorporate change into their altered role within the organization. On the other hand, the external components speak to the various ways in which the organization changes people, how to engage individuals in the change, ways to build confidence while transferring the requisite knowledge surrounding and supporting the change, and the need for positive reinforcement and governance.

Foundational to every change effort is the need to gain a deep understanding of both the business itself, including the ecosystem in which it operates, the business model utilized, key relationships both inward and outward facing, and the organizations’ culture. Of equal importance is understanding the people, processes, technology, and goals involved in the change effort, as well as who will be impacted by the change. Upon the completion of a needs assessment, as well as an impact assessment, of the affected individuals, the effort can be planned appropriately.

The book then covers four Organizational Change Management approaches, and delves into the particulars of each one. These include ADKAR (Awareness, Desire, Knowledge, Ability, and Reinforcement), the eight step Kotter method, IIEMO (Inform, Involve, Evolve, Maintain, and Observe), and AIDA (Attention, Interest, Desire, and Action). In order to make the selected approach effective, various techniques are discussed which enable, support, and reinforce the efforts surrounding the selected change approach.


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About the Reviewer

Michael Morris

North Texas, USA


Michael Morris
has over 15 years of experience in all facets of Project Management, covering software, firmware, and hardware products for the high-end consumer market. His extensive experience with both waterfall and agile methodologies of various flavors, allows him to mold his approach to various challenges to fit the needs of the project, and the composition of the teams bringing the effort to a successful conclusion. He currently holds PMP, PMI-ACP, and CSM certifications, and lives in central Texas with his wife Bertie, and son Aiden. He can be contacted at [email protected]


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